Ideation redux: still smart, thrilling, funny

Bay Area playwright Aaron Loeb's award-winning play Ideation returns to San Francisco Playhouse, this time on the main stage. The play features the cast and director from its SF Playhouse Sandbox premiere last year, and some changes have been made to the play, but the results are as they should be. Ideation is the must-see play of the fall.

Read More

Aaron Loeb wins Glickman for Ideation

Ideation was a good idea from the start.

Berkeley-based playwright Aaron Loeb is the winner of the 2013 Glickman Award for the best new play to premiere in the San Francisco Bay Area. Loeb won for Ideation, which had its premiere last fall at San Francisco Playhouse as part of the company's "Sandbox Series" for new work.

Read More

Here's an idea: go see SF Playhouse's Ideation. Now.

Don't you love it when a new play starts out and you really like it, then it turns into something else and you like it even more? That's what happens with Ideation, a world-premiere play by local scribe Aaron Loeb that is part of San Francisco Playhouse's Sandbox Series, an incubator for new plays.

As new plays, Ideation is in remarkably good shape primarily because Loeb's writing is so smart, sharp and full of grounding humor. It also helps that director Josh Costello has ...

Read More