Helping Broadway musicals go (sh-k-) Boom!
Kurt Deutsch didn’t mean to get into the record business.
The self-described “total theater guy” grew up in St. Louis going to theater whenever possible (usually at The Muny) and then studied directing and acting in college. His big break came when Evan Handler had to leave the Broadway production of Neil Simon’s Broadway Bound for health reasons (he was diagnosed with leukemia, survived, wrote a fantastic book about it, Time on Fire, and went on to star in, among other things, Sex and the City, so there’s a happy ending here).
Deutsch replaced Handler and did the show for a year and half, and then went on to Aaron Sorkin’s A Few Good Men.
After he moved to Los Angeles, Deutsch met the woman who would become his wife, actress Sherie Rene Scott, while working on Randy Newman’s musical Faust. The show didn’t go anywhere, but the relationship did.
When Scott was getting ready to do Disney’s Aida on Broadway, she was offered a record contract – every performer’s dream, right? – and Deutsch looked it over.
“I thought it was ridiculous,” he says during a phone interview. “I thought we should just do it ourselves, and one thing led to another. I had no intention of doing cast albums or any of the stuff we ended up doing. I was just going to do a record with my wife.”
That was eight years ago, and Sh-K-Boom records, co-founded by Scott (the Sh) and Deutsch (the K), has become a major force in the realm of Broadway music. Originally the label started as an outlet for Broadway performers to show their musical colors outside of cast albums. Scott, along with the likes of Adam Pascal of Rent and Alice Ripley of Side Show, released pop-rock, singer-songwriter albums.
Then original cast albums began to creep into the picture as Deutsch began to learn more about the music industry, recording contracts and business models.
“The usual recording contracts are awful,” Deutsch says. “The record company pays for the record, but then the artist never makes any money off the record. The same kind of contract is given to shows. The royalty deal is horrible because you have to sell so many records to see any money off of it. I thought it was so unfair. I couldn’t believe producers would sign these things. I realized cast albums could be an asset and make money, theoretically. Producers spend all this money creating the shows, why wouldn’t they want to create their own cast album? So we created a different model for producers to share in the revenue from cast albums in an equitable way.”
The music industry is an industry in turmoil. Technology has wreaked havoc with traditional means of recording and distribution – thank you, iTunes. Deutsch has had to be creative and to develop a mission.
“When I go see the shows, there are two aspects I’m considering: preservation and money making,” Deutsch explains. “I know certain shows will probably never make back their investments. I’m very honest with the producer or the not-for-profit that is producing it. We then find angels to support the cast album, which is probably the most important tool if the show is going to have a life beyond this production. If a recording exists, productions will happen.”
Deutsch, of course, is not running a not-for-profit organization. He has to make money to stay in business. But he has gotten good at helping shows find money, whether he taps a moneyed believer in the show, the music publisher or other sponsors.
For releasing cast albums, Deutsch created a separate label called Ghostlight Records (named for the single bulb lamp left on stages after a performance), and among the cast albums he has released are this year’s Tony-winner for best musical, In the Heights, Legally Blonde, The Drowsy Chaperone, The 25th Annual Putnam County Spelling Bee and another recent Tony-winner, Passing Strange, which was recorded live and has the distinction of being the first original Broadway cast recording released in a digital format before it was released to brick-and-mortar stores.
“There will always be something physical people will buy, especially collectors of recordings,” Deutsch says. “Some people will always want to read the lyrics, see photos to get a sense of the show or just have a souvenir of the show, a tangible thing.”
But there’s no denying the fact that the digital revolution has made things easier for distributors: there’s no manufacturing cost, no shipping and customers around the world can acquire the product with the click of a mouse.
With this summer’s airing of MTV’s reality show search for a new lead in Legally Blonde, Deutsch says that Blonde music sales, already one of the label’s strong sellers, increased, with about 50 percent of sales going out digitally.
There was one potentially major gaffe associated with the conclusion of the MTV show, which revealed the winner and new Blonde star to be Bailey Hanks. Deutsch and his crew had already recorded Hanks singing the show’s “So Much Better,” which was scheduled for release the day after she was crowned the winner. But someone at Amazon.com didn’t get the memo and posted a 30-second clip of Hanks’ song days before they were supposed to. There was no name on the clip, but anyone watching the show would recognize Hanks as the singer.
“I was on vacation in Italy and got this frantic e-mail from the executive producer of the Legally Blonde show,” Deutsch recalls. “We had had to sign a confidentiality agreement with the show, and a mistake like that one could have cost us $500,000. They eventually took the clip down. Hopefully someone was fired.”
Part of Deutsch’s creative mission with these recordings is to make original cast albums vital again. He gave away a copy of the Dirty Rotten Scoundrels disc with every ticket sold during the show’s Broadway run. For “In the Heights” he created radio-friendly three-minute versions of some of the show’s songs. And Passing Strange went digital in time for its award-season appearances.
He also takes risks, like he did with the musical bare (which will have its San Francisco premiere next year). The small-scale musical about teens in Catholic school, was generating buzz off-Broadway. After meeting with producers, Deutsch recorded a 12-track disc that was essentially given away, mostly to youth groups and summer camps.
“We spent $50,000 to make the record and market it,” Deutsch says. “The idea was to create buzz to get the show to Broadway. Then the money fell apart, and it never opened on Broadway.”
Upcoming releases for Sh-K-Boom and Ghostlight include an archival recording of Patti LuPone’s legendary concerts at Les Mouches (Nov. 11), Michael John LaChiusa’s
Little Fish (Sept. 9) and Orfeh’s What Do You Want from Me (Sept. 30). Recent releases include Kelli O’Hara’s Wonder in the World, the cast album for the first Broadway musical of the season, [title of show],
and Lea Delaria’s The Live Smoke Sessions.
“The whole point of this is that we’re part of the community,” Deutsch says. “Sheri is part of the Broadway community. We have a lot of friends in the Broadway community. We’re performers and producers on Broadway, not some big, bad record label guys. We want to help grow Broadway and off-Broadway. This is a great time in history with a lot of great people, and we can help make something to remember them by.”
For information visit www.sh-k-boom.com or http://shkbuzz.wordpress.com



In the realm of books about theater, this year’s standout comes from San Mateo native Thomas Schumacher, who also happens to be the president of Disney Theatrical, the producer of such hits as The Lion King and Mary Poppins. Schumacher’s How Does the Show Go On? An Introduction to the Theater (Disney Editions, $19.95) is geared toward the young theatergoer (ages 9 to 12), but it’s a hugely entertaining look at the entire theatrical picture, from the beginning of a show to the most intricate details of daily production.
The Bay Area can’t get enough of the musical Jersey Boys. For the most avid fans, there is, of course, a coffee-table book. Jersey Boys: The Story of Frankie Vallie and the Four Seasons (Broadway, $40) contains the show’s libretto, lots of photos and a thorough guide to the real Four Seasons and their Broadway counterparts.
The hottest show on Broadway is the multi-Tony Award-winning Spring Awakening. Fans already have memorized the great cast album, so give them Spring Awakening (Theatre Communications Group, $13.95), the libretto (by Steven Sater) and a new adaptation of Frank Wedekind’s original play by novelist Jonathan Franzen (Faber and Faber, $11.70). Franzen hates the musical, by the way, so it’s interesting to see how the play and the musical diverge.
Once (20th Century Fox, $29.99), a fascinating and musically rich love story about an Irish street musician and an interesting woman he meets by chance; Colma: The Musical (Lionsgate, $27.98), a locally grown musical with catchy tunes and a better-than-average cast of characters. The best of the big-ticket DVD items this year is The Noel Coward Collection ($79.98 BBC/Warner), a veritable treasure trove of Cowardly delights. The set contains seven discs and runs some 19 hours (plus another 12 hours of bonus material that includes interviews, radio plays and more). The plays included are Private Lives (with the delectable Penelope Keith), Hay Fever, Design for Living, Present Laughter, A Song at Twilight, Mr. and Mrs. Edgehill and Tonight at 8:30.
The best of the bunch is Lauren Kennedy’s Here and Now, a marvelous collection of show music and pop. Album highlight is Andrew Lippa’s “Spread a Little Joy,” followed closely by Jason Robert Brown’s “In This Room” and Adam Guettel’s “Through the Mountain” (from Floyd Collins). Kennedy’s voice is so vibrant — at times so Streisandian — it’s irresistible.
PS Classics’ Songwriter Series with the Library of Congress’ latest offering is a doozy: Jonathan Larson: Jonathan Sings Larson. The composer of Rent, who died tragically the night before his show opened, is heard singing demos and performing live, and the disc paints an incredible portrait of an artist full of talent, humor and ambition. The accompanying DVD features four live performances from Larson’s gig at New York’s Village Gate.


Judy Kuhn, “Serious Playground: The Songs of Laura Nyro” (
Grease, The New Broadway Cast Recording (
BOOKS: Hero by Perry Moore (Hyperion, $16.99). They call this a young-adult novel, but boy howdy, young adult novels sure have changed since I was a young adult (but then again, we didn’t have Internet porn then, which is something that comes up in this book, along with some decidedly adult language). This fascinating book is about high schooler Thom Creed, who’s dealing with his single dad, a disgraced super hero, and dealing with his own budding super-hero powers as well as his emerging homosexuality. Moore’s deft novel combines the best of the coming-out novel with the excitement of the geeky super-hero world. This will make a great movie (or heck, great musical). Check out Moore’s Web site
MUSIC: Jens Lekman, “Night Falls Over Kortedala” (Secretly Canadian, $14.98). This disc is such a charming surprise I can’t quite get over my delight with each song on this Swedish crooner’s latest. I’m a fan of big orchestrations (must be the show tune genes at work), and Lekman never met an orchestral sample he couldn’t use. His sound, awash in strings, horns and catchy hooks, is somewhere between Burt Bacharach and Belle & Sebastian, but with its own unique charm. Check out the record company’s Web site 
Legally Blonde, the Broadway musical version of the hit movie that had its pre-Broadway tryout in San Francisco, makes for a fun listen. People who saw the show here can give a listen to the new songs (”Positive”) and all the changes made to the versions we heard (most notably, Orfeh gets a big Broadway finish on the “Ireland” reprise). Bouncy and happy, the score is light and enjoyable, but I will say it suffers some in translation to disc. It seems sillier on disc than it does on stage, and Laura Bell Bundy as Elle, so chipper and bright onstage, doesn’t have a great voice. And some of the songs (”There! Right There!” and “Chip on My Shoulder” are good for a listen or two but are definitely not worth the space they take up on the ol’ MP3 player. Some enjoyable tunes — “What You Want,” for instance — are fun onstage, but they go on forever on disc. But if you have affection for the show, as I do, the cast album is a must.
With this soundtrack, composer Marc Shaiman (a pop-show tune genius), who co-wrote the score with the equally brilliant Scott Wittman, indulges his every fantasy to beef up the orchestrations with strings, horns and even more good humor. A song I don’t like much from the Broadway original, “Miss Baltimore Crabs,” is turned into a true event thanks to Shaiman’s witty arrangement and Michelle Pfeiffer’s fabulously pinched performance. The same is true of the title song, which is pretty forgettable, but Shaiman beefs it up, and James Marsden’s surprisingly delightful performance makes it a winner (check out his little Michael Buble moment toward the end).

An unusal occurrence in this day and age, Grey Gardens received cast albums for both its off-Broadway and Broadway incarnations. The Broadway album (distinguished by the green cover with star Christine Ebersole wearing a hat and peering around a hand mirror) from PS Classics is the one to own. It’s a more polished version of the score, and the performances (especially from Ebersole and Mary Louise Wilson, both Tony winners for this show) are even richer. It’s sad that the musical is closing so soon after winning Tonys, but at least the performances are preserved here.
